What Is SEO?

 

SEO stands for Search Engine Optimization. It’s a digital marketing strategy that improves your site to show up for relevant online searches. When you have greater online visibility and rankings than your competitors, this can help you win customers and improve your bottom line.At Walkerbranding, our SEO marketing is not a quick fix. We do not provide temporary, immediate solutions for lasting challenges. Our methods consist of honest work, careful optimization, and consistent effort to ensure sustainable business growth and continual results for your brand.

RESEARCH & ANALYSIS:

Good SEO starts with extensive research and analysis. Our specialists invest time and effort during this critical phase to design customized growth strategies.

180-POINT SITE AUDIT

Our specialists will carry out an extensive site audit and provide a comprehensive report that includes critical errors and areas of opportunity.

MOBILE AUDIT

A site that isn’t mobile friendly won’t appeal to search engines or your audience. Not to mention, you’ll miss out on more than half of online traffic worldwide (Statista).

KEYWORD RESEARCH

What are the keywords you’re currently ranking for? What about your competitors? How can you better utilize keywords to your advantage?

COMPETITIVE GAP ANALYSIS

By conducting an extensive competitor analysis, we’ll look at key factors, like backlinks, domain age, and page speed, to help you get ahead.

TECHNICAL SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.

SITE FIXES

XML sitemaps, canonicalizations, improper redirects, the list goes on…There are numerous site components that need careful attention when it comes to maximizing your SEO results.

SITE CLEANUP

Your site might look pretty on the outside, but this isn’t always the case on the inside, which might explain those low traffic and conversion rates.This may involve implementing code, robots.txt files, and HTTP authentication.

SITE SPEED

How long is your site taking? With tools like Google’s PageSpeed Insights and GTmetrix, Walkerbranding has a site speed audit process ready to go to amplify your rankings and simmer down those bounce rates.

SITE STRUCTURE

Google takes the user experience very seriously, which is why our SEO specialists invest time to ensure your site structure is looking solid.

LINK BUILDING

Before your content can rank, it needs links. A strong link-building strategy is one of the top 2 criteria considered in Google’s ranking factors.

INTERNAL LINKS

Which pages of your site carry the highest page authority? Do you have pages that link to them? Are there any links pointing to 404 error pages? Our SEO specialists will dive into these critical areas and build an internal linking strategy, backed by strong anchor texts and search intent. The goal is to pass authority from one page to another and guide your visitors to your most valuable pages.

BACKLINKS

When credible websites link to you, this tells search engines you have authority in your industry and helps boost your visibility. Using tools like Ahrefs and SEMrush, we’ll fine tune your backlink profile and analyze your competitors’ links. We’ll also go the extra mile and research potential sites that can link to your business and level up your backlink game.

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770-882-5039